WHITE paper

PLEASE READ THIS "STATEMENT OF NON-ACCEPTANCE OF RESPONSIBILITY" SECTION CAREFULLY. IF YOU HAVE ANY DOUBT ABOUT WHAT ACTIONS YOU NEED TO ACT, WE RECOMMEND YOU TO CONSULT YOUR FINANCIAL, LEGAL, TAX OR OTHER PROFESSIONAL CONSULTANT (S).

The information, contained in this document, may not be exhaustive and does not imply any elements of a contractual relationship or obligation.

The content of this document is not legally binding for FLOGmall. The purpose of this document is to present the FLOGmall project and MLC tokens to the potential holders in connection with the planned ICO. Despite the fact that we make every effort to ensure the accuracy and relevance of any information in this document, this document can not be considered as professional advice or consultation. FLOGmall does not guarantee or assume any legal liability of any nature, arising or related to the accuracy, reliability, timeliness or completeness of any information, contained herein. The potential owners of Mallcoin (MLC) tokens should contact the relevant independent professional advisors before relying or entering into any obligations or transactions, based on the information, published in this document, since this document is published and exists for informational purposes only. The company FLOGmall has the right to change, replace, add or delete parts of the present document for any reason and at any time before, during and after the Mallcoin tokens (MLC) sale by posting a new version of the document on the website.

The FLOGmall token is only intended to pay for FLOGmall project services and for performing any activities on the FLOGmall site. The MLC token cannot be used for any other purposes than those, which are expressly described in this document. The MLC token cannot be used for investment and speculative purposes. The MLC token does not grant any rights other than those, which are expressly provided herein. Thus, the MLC token does not provide any property rights, distribution (including profits), corporate rights, as well as any financial and / or other legal rights and obligations. The acquisition of the MLC token implies that the holder will be an active platform user (as a seller or buyer) and will need the Site services in the future.

The FLOGmall project does not provide any opinions and / or consultations with respect to the acquisition, sale or other operations of the MLC tokens, and the fact of the submission of this document does not form the basis or should not be relied upon in matters, relating to the conclusion of contracts or acceptance investment decisions. This document does not oblige anyone to enter into any agreements, to make commitments with respect to the sale or purchase of MLC tokens, or to pay in any form.

This document should not be considered as advice on investment, legal, tax, regulatory, financial, accounting or other issues; and this document is not intended to be the only basis for evaluating any purchase transactions of Mallcoin tokens.

Nothing in this document should be considered as any kind of project or a call for investment, nor should any part...

Nothing in this document should be considered as any kind of project or a call for investment, nor should any part of this document be deemed as an offer to buy any securities in any jurisdiction or a call for such a proposition. This document was not composed in accordance with any laws that prohibit or otherwise limit transactions in relation to or by using digital coin tokens) and does not come within their operation.

All examples of income and profit calculations, used in this paper, were provided for demonstration purposes only or for demonstrating the industry's averages and do not constitute a guarantee that these results can be and / or will be achieved, according to the marketing plan or work plan.

Some of the statements, claims, payments, indicators, including the financial ones, given in this document, are the preliminary predictive information, based on the well-known and unknown risk factors and uncertainties, and the actual circumstances and results may differ significantly from those, which are given in this settlement document and the results directly or indirectly provided for by such preliminary forward-looking statements, claims, payments or indicators.

Token Mallcoin is not a digital currency, a security, a commodity or any other financial instrument and is not registered in accordance with the US Securities Act of 1933 (Securities Act of 1933), does not fall under the securities laws of any state of the USA or securities laws of any other country or other jurisdiction in which a potential token holder is a resident.

Tokens Mallcoin are not offered or sold and may not be resold or otherwise alienated by the holders to individuals (natural and legal persons), located or registered in a country or territory where the operations with digital assets are prohibited or in some way restricted by applicable laws or regulations. If a person restricted by such laws buys Mallcoin tokens, then he/she performs it on the illegal, unauthorized and fraudulent basis, and in this case he/she should be prepared for negative consequences.

Each potential Mallcoin token customer shall determine by himself/herself the fact whether he/she can legally purchase Mallcoin tokens in his/her current jurisdiction, and whether he/she can then resell his/her tokens to another customer in any other jurisdiction.

You should also know that the term "purchase" in the context of laws of different jurisdictions can mean not only a contract of sale, but also a barter agreement, as well as non-defined contracts allowed by law due to the autonomy of the parties will and freedom of contracting.

You have no right to purchase MLC tokens, if you are a citizen or resident of the United States and if you are not an accredited investor in the United States. FLOGmall necessarily conducts the KYC (Know Your Client) procedure against you, and only if the procedure is successfully completed, it defrosts the MLC tokens. In case of failure of the KYC procedures, FLOGmall returns the funds to you, and you agree to return the MLC token to the FLOGmall project.

The text in Russian has an advantage.

Read more
GENERAL INFORMATION

ANNOTATION

This document explores the issues and objectives of the goods and services international market, the possibility of changing the existing technological paradigm, as well as the business and technical aspects of the FLOGmall platform solution that will allow to capitalize the potential of such change.

The goods and services market is one of the largest in the world. Nowadays, a significant component of its growth is accounted for by the Internet, and in the nearest future there will be a turning point, when most of this market will tranfer online. However, there are two problems that restrain the growth of the market and impose restrictions on it. This is the retailers’ pressure on customers and large costs of sellers on inefficient marketing campaigns.

The FLOGmall platform is designed to solve both problems, at the same time everyone - both sellers and customers - will benefit.

An individual and transparent approach to the goods and services purchase at attractive prices is possible only in the absence of the retailers and wholesale distributors intermediation. Customers should decide by themselves what goods and services they want to order. The main goal of the FLOGmall platform is to provide customers with the opportunity to choose what they need, rather than what it is profitable for retail chains to sell.

Sellers working with FLOGmall will not need expensive marketing. FLOGmall allows to create easily your own marketing programs to encourage customers directly. Thanks to the new LiveStore format, the seller has the opportunity to present the product in a more qualitative way, to increase the trust index to his own business, to win a loyal audience and, as a result, to increase sales.

The FLOGmall platform mission is to change completely the goods and services market, by using extensive experience, in-depth knowledge, as well as the interest of the largest sellers and ordinary users all around the world.

FLOGmall is a multi-format free-of-charge bulletin board and an online store platform that brings together sellers and customers of products/services with tokens all around the world.

FLOGmall is a contemporary ecosystem of goods and services purchase and sale.

FLOGmall is a revolution in the e-commerce and investment world!

Make this revolution with us!

CONTENTS:

WHAT is FLOGmall

FLOGmall is an international e-commerce site created for users from all over the world, who sell and buy various products and services with tokens.

At FLOGmall one can find stores in a new, unique format - LiveStore. A live store is a collection of video content and blogs about sellers, stores, goods and services.

Available content which gives the opportunity to show you in the LiveStore format.

ADVANTAGES OF
FLOGMALL FOR VARIOUS USER CATEGORIES

  • Purchase and sale of goods and services with tokens on a single site.

  • Live stores with convenient navigation for users.

  • Thousands of personal ads for the goods and services sale.

for CUSTOMERS

  • Exchange of tokens for goods and services of mass consumption.
  • Access to goods and services from around the world.
  • Unique video platform with live stores.
  • Payment with any altcoins.
  • Honest information on each seller.
  • Cashback and discounts for tokens
  • Secure purchases using a smart contract.

for SELLERS

  • Access to customers from all over the world.
  • Saving on commissions of payment systems.
  • Own live store on the finished platform.
  • Prompt start of sales.
  • Wide opportunities for promotion through bloggers.
  • Free area with minimum rates for additional services.
  • Access to a new, growing audience of holders of tokens with high solvency.
  • Equal opportunities for all types of sellers at the initial stage of placement on the FLOGmall resource.

for ICO PARTICIPANTS

  • Possible benefits after starting the project with ATES (from the English Automatic Token Exchange Service).
  • Hedging of risks.
  • Discount up to 80% for site services.

for cryptocurrency HOLDERS AND MINERS

  • Ability to buy and sell goods/services for more than 1800 different altcoins.
  • Potential increase of interest for the majority of altcoins due to exchanging goods / services for tokens.

for enthusiasts

  • Thanks to the exchange of goods and services of general consumption for cryptocurrency exchanges, additional interest to cryptocurrency in general is created to this market by ordinary users, who are still buying goods and services with fiat money.
  • Formation of a new category of users who will use the cryptocurrency mainly for the exchange of goods and services.
  • Attracting attention to the industry. Crypto-entrance into society.
  • Changing the paradigm of thinking: from fiat to cryptocurrency one.
  • Refusal of fiat money in favor of the endless liquidity of the cryptocurrency.

opportunitIES OF FLOGMALL IN details

FLOGmall provides wide opportunities for customers, sellers and participants. Let's consider the basic ones.

for customers

for PROFESSIONAL SELLERS AND RETAILERS

for PRIVATE SELLERS

To private sellers, we refer sellers who come to the site for a one-time sale of a particular product/service.

In addition to the opportunities for professional sellers and retailers, private sellers can:

for ICO participants

MARKET REVIEW

Since the FLOGmall site is multi-format, has common features with the bulletin board and trading e-commerce platform, the market review goes in two planes.

REVIEW OF THE MARKET OF FREE classifieds

With the active development of Internet technologies, more and more people are selling and buying various consumer products on the Internet. The classifieds began to appear in private and open portals in 1978. The progenitor of all known today's bulletin services can be considered BBS (Bulletin Board System). Since 1995, a major project craigslist.org has been launched. Today, the site hosts about 50 million ads every month, while the number of permanent registered users of the resource is 60 million.

Since the beginning of the 2000s, when such giants as gumtree.com (in 2005, it was absorbed by eBay), OLX and Slando (absorbed by AVITO) were founded, the whole world watched the flowering and development of Internet platforms in the format of classifieds. At the same time, traditional newspapers with ads went into the background. In Russia, a pioneer among the classifieds was in 1997 the service irr.ru. To date, it remains one of the largest players and ranks second place after avito.ru. Service irr.ru has an 8-million ad base, as well as a 16 million monthly audience.

Avito is the largest portal of ads in the territory of the Russian Federation, has been operating since 2007. During this time, Avito has gained a lot of popularity and is firmly associated with the sale and purchase of various goods and services. The total database of ads is more than 32 million, and the monthly audience is about 35 million.

The growth of the number of active users on the free classifieds is observed every year, along with the penetration of the Internet everywhere in those regions in which it was poorly developed, as well as an increase in the number of mobile users and a decrease in the popularity of other types of classifieds (newspapers, magazines).

The convenience of free ads sites is that they are able to unite customers and sellers from completely different corners of the city/country/world.

Fact: the free classifieds are densely included in the everyday life of ordinary citizens.

“THE E-COMMERCE” MARKET REVIEW

The volume of the global e-commerce market in 2017 was $ 1.55 trillion, and its annual growth was 25.5%. However, only in Russia the corresponding volume was 920 billion rubles, showing the annual growth of 21%.

quaterly volume of Internet sales and growth in the US market

By 2019, analysts forecast an increase in the volume of the world market to $ 2.3 trillion.

The world continues to develop small and medium business, new and new needs are emerging: entrepreneurs and companies need access to the global market and contemporary marketing tools!

?

WHAT WILL BE IF THE LARGE WORLD SITES (EBAY, ALIBABA, AMAZON) start TO TAKE THE cryptocurrency AS THE PAYMENT, AND WHEN will THIS HAPPEN?

Nowadays, all world sites, such as Ebay, Amazon, Alibaba, Airbnb and other, are registered as businesses in various jurisdictions. Representations of these companies have a wide geography and are governed by national law.

At the same time, each state interprets the economic essence of the cryptocurrency in its own way or its interpretation has not yet been determined. Thus, legal uncertainty is created for the legal status of the cryptocurrency - both within one jurisdiction and in its interethnic regulation.

MAJOR COMPANIES CANNOT:
  • Carry out commercial activities by using cryptocurrency in prohibited jurisdictions.
  • Calculate the tax base and pay taxes.
  • Exchange cryptocurrency on fiat money.

Even if over time some jurisdictions are determined with the legal status of individual large cryptocurrencies, such as Bitcoin, Etherium, etc., the remaining, smaller cryptocurrencies, which today number more than 1000 species, and newly issued cryptocurrencies, will remain outside the legal field, at best case as private money.

The governments of many countries will endeavor in the near future to issue their national cryptocurrency and establish it as legal. We can see these attempts already now, on the example of the PRC and Russia. This, in turn, will facilitate the adoption of sites of legal cryptocurrencies only.

At the moment, the cryptoholders audience is growing at a high pace, but still insignificant in terms of all users of the e-commerce market. That is why the introduction of additional methods of payment for goods and services is not yet strategically important for the giants of the industry.

In large Internet companies, any changes do not happen as quickly as the market develops. Therefore, among the first ones small players have the opportunity to gain a foothold in this newly forging market.

At the same time, most countries have not yet formulated their position on cryptocurrency and its regulation. In most countries, the cryptocurrency is perceived as a quasi-cash, which, in turn, does not allow for a policy of monetary regulation.

review of THE cryptocurrency MARKET

THE IDEA OF cryptocurrency AND TODAY'S REALITIES.

Initially, the cryptocurrency was conceived as universal, decentralized means of payment, and bitcoin - as a peer-to-peer payment system. The term "payment system" implies the ability for ordinary users to purchase and sell various goods/services directly from person to person.

However, in the realities of the day, cryptocurrencies are used mainly for trade and exchange transactions and nonrecurring chaotic purchases, including "gray" goods.

Conventional Internet users do not understand the advantages that the cryptocurrency gives: decentralization, transaction speed, minimum commissions.

Recently, various communities around the world are talking about the fact that cryptocurrencies should enter the usual everyday life of ordinary citizens. This would make it possible not only to earn money, but also spend cryptocurrency on a par with conventional, fiat money, getting real, everyday goods and services for it.

The market of cryptocurrency is one of the most developing markets in the world:

According to Coinmarketcap, only since 2013, Bitcoin's capitalization has grown more than 190 times, and its value has grown more than 120 times:

According to the website coinmarketcap.com, the total market capitalization of the cryptocurrency market as of December 13, 2017 is more than $ 492 billion:

The question is:

Why, if the market of cryptocurrency and Blockchain technology has received such support from all of humanity, cannot we still sell and buy various goods/services with cryptocurrency, along with ordinary, fiat money?

The answer to this question lies on the surface:

Due to the variety of legislation in different countries, as well as legal subtleties, the world in which ordinary citizens can buy and sell for cryptocurrencies is a distant future.

On October 11, 2017, the only country in which the cryptocurrency is a fully means of payment is Japan. In other countries, the legal status of cryptocurrency is treated differently and ambiguously.

If we take the total population of the planet Earth for 100%, sum up the population of countries in which the cryptocurrency is a legal means of payment, and present everything in the form of a diagram, we will see the following picture:

Despite the increasing number of ouylets that accept cryptocurrency as payment, the average bitcoin and altcoin holder still cannot perform the usual daily financial transactions with them.

  • Number of countries using cryptocurrency (with legislative support)
  • Number of countries using cryptocurrency (with prerequisites for speedy legislative support)
  • Number of countries where cryptocurrency is temporarily banned

These legal nuances are political manipulations of different countries that run counter to the basic idea of the cryptocurrency: to make a universal, decentralized means of payment that benefit people, not states and banks.

FLOGmall is a huge step towards the decentralization and popularization of cryptocurrencies in all corners of the world, as well as a real tool of influence on the capitalization of the cryptocurrency market.

PROJECT ECONOMICS

Despite the fact that FLOGmall has absolutely free logon for both customers and sellers to exchange goods and services with tokens, the site plans to earn on a wide range of services that will be in demand among all categories of users of the service.

These categories include:

  • Professional sellers - with an assortment of 10 to 500 or more positions simultaneously placed in the window of your live store.
  • Private sellers - with an assortment of over 5 personal ads.
  • Ordinary customers - making purchases through the guarantor of the site.

LET’S CONSIDER THE BASIC POINTS OF MONITORING FLOGMALL FOR EVERY CATEGORY OF USERS.

For professional sellers
Monthly payment for the placement of goods/services: Promotion of the seller in a certain category: Special placement of the seller in the category of "TOP sellers":
For private sellers
Placement of ads over the limit (5 free active ads): Promotion of ads in search and categories:
For customers

Commission for the services of the guarantor of FLOGmall "Safe transaction".

The services described above as the main points of FLOGmall monetization are indicative and incomplete. They will be supplemented or abolished in the process of work.

All FLOGmall services can be paid only by Mallcoin tokens.

THE ECONOMIC MODEL EVALUATION

The revenue model for FLOGmall is a variable monthly Software as a Service (SaaS) fee, as well a flat 2% SAFE transaction fee.To evaluate the economic model of FLOGmall, we consider two possible scenarios: negative and positive.

NEGATIVE SCENARIO

In a negative scenario, we deliberately underestimated the number of active tokens holders. It does not take into account the increase in the number of participants in this market, which can make up to at least 30% by the end of 2017. More details about this can be found on the information resources cnbc, cryptocoinsnews, hightech. Additionally, the most likely scenario of a significant increase in the Mallcoin exchange rate due to access to the stock exchanges is not taken into account.

According to the CCAF report Global Cryptocurrency Benchmarking Study, from September 2016 to January 2017, the number of active holders of cryptocurrency was 6 000 000. At the moment, such holders are at least 10 000 0000 people.

If the scenario of FLOGmall development is negative, our platform will be able to consolidate around itself at least 5% of the total number of holders of cryptocurrency within 1 year. And it will be the amount of no less than 500 000 users.

Let's consider the detailed calculation of the FLOGmall revenue in the context of the number of users of each category for the consumed service for 1 (one) month:

Holders in 2017 10 000 000 persons % users from the market Number
of users on the site		 Monthly fee for accommodation of goods in $ usd Earnings of a site
in a month
in $ usd
Market Coverage
Negative scenario 5% 500 000 $4 397 021,05
Monthly for the placement of goods $3 975 000,00
micro seller (more than 10 products, but less than 50 products) 20% 15 000 20 $300 000,00
small seller (more than 50 products, but less than 100 products) 40% 30 000 40 $1 200 000,00
average seller (more than 100, but less than 500) 30% 22 500 70 $1 575 000,00
large seller (more than 500 products) 10% 7 500 120 $900 000,00
Promoting the store in the product category 5% 3 750 $198 750,00
Placement of the 1 category of goods in the top list for 1 week 55% 2 063 20 $41 250,00
Placement of 2 product categories in the top list for 1 week 35% 1 313 30 $39 375,00
Placement of 3 or more product categories in the top list for 1 week 10% 375 50 $18 750,00
Service utilization rate per month 2 99 375 $198 750,00
Special placements of store in the category of TOP stores 1% 750 $75 000,00
Store location in TOP for 1 week 100% 750 100 $75 000,00
Private sellers 35% 175 000 $138 250,00
Advertisements for 1 month 100% $8 750,00
Number of users who place ads for free (up to 5 ads) 90% 157 500 0,0 $0,00
Number of users who post (from 5 to 10 ads) 7% 12 250 0,5 $6 125,00
Number of users who post (more than 10 ads) 3% 5 250 0,5 $2 625,00
Promotion of ads in search and on-site categories 20% 35 000 $129 500,00
Raising ads in TOP for 2 times (today and tomorrow) in the list 35% 12 250 1,5 $18 375,00
Highlighting in the search for 7 days + 1 free raising for 1 time 25% 8 750 1,5 $13 125,00
VIP in a special block for 7 days + 1 free raising 10% 3 500 2 $7 000,00
Premium accommodation in the most visible place 5% 1 750 5 $8 750,00
Combo highlighting + raising ads in TOP 10% 3 500 2 $7 000,00
Turbo-combo. All types of services at once (premium + highlighting in the search + raising in the top for 2 times) 5% 1 750 6 $10 500,00
Service utilization rate per month 2 $129 500,00
Customers on the site 50% 250 000 $10 021,05
Commission for the "Safe Transaction" service 2% $10 021,05
Total number of purchases on the site for 1 month 17% 42 825
Operations using a safe transaction of the total amount 30% 12 848
Average purchase amount for each operation $39
Total sales turnover for 1 month using a safe transaction $501 052,50

NOTES ON CALCULATIONS:

The main revenue of FLOGmall, according to our forecasts, will be obtained from professional sellers when they place more items and pay for the promotion of goods and services.

Professional sellers will account for 15% of the total number of FLOGmall users, private sellers - about 35%, the remaining 50% - customers.

The data are approximate and are derived from the ratio of the average user value for the e-commerce market based on the analysis of the largest market players.

Additionally, it should be noted that private sellers can also act as customers and vice versa. In this case, the total number of users of the site will be more than 100%.

The service utilization rate per month is the average amount of service usage per month for all users. For example, the seller # 1 purchases a certain service for 6 times in 3 months, and the seller # 2 purchases the same service only once for the entire period of using the service. Thus, the estimated average use of the service is 2 times a month.

For the convenience of users, all calculations in the table are given in dollars.

SAFE TRANSACTION

Based on the ratio of the number of users to the number of transactions, the number of forecasted transactions for the number of users of FLOGmall is shown - at least 17% of the total number of users in the reporting period.

From this number of transactions, a safe transaction will be used in 30% of cases. The average purchase amount for each operation was equal to 39 dollars (according to Ebay)

The result of the negative scenario:

Based on the calculations, in the negative scenario, the revenue of FLOGmall will be $ 4 397 021 per month. The annual revenue will be $ 52 764 252.60.

Taking into account the correction factor of 0.88 (deduced from the calculation of the gradual increase in users on the site during 3 months), the total annual revenue will be $46 432 542.29.

In this case, the reverse realization of all Mallcoin tokens by FLOGmall holders, of exchanging for another cryptocurrency equal to x2, will not be more than 16 months, provided that the total tokens are sold to users in the ICO stages for a total of $ 30 000 000. This period is calculated for the exchange of the most recent holder at the maximum rate.

This calculation is confirmed by an additional reverse calculation based on the revenue for the last period of third-party marketplaces:

Revenue of Ebay for the year of 2016: $8 979 000 000

Revenue of Alibaba for the year of 2016: $22 994 000 000

Suppose that FLOGmall was able to occupy a market share in the amount of only 1% from one Ebay or Alibaba site (which can be considered as a methodological calculation error). In this case, the revenue of FLOGmall will be $ 89 790 000 and $ 229 940 000, respectively.

The numders obtained here significantly exceeds the forecasted profit according to the negative scenario revenue.

POSITIVE SCENARIO

This scenario takes into account the 30% increase in token holders in the current year 2017. According to our forecasts, the number of active market participants will be at least 13 million users. Considering the fact that FLOGmall is a unique product that has no analogues on the market, we plan to cover at least 15% of active holders of tokens within 6 months.

Holders in 2017 10 000 000 persons % users from the market Number
of users on the site		 Monthly fee for accommodation of goods in $ usd Earnings of a site
in a month
in $ usd
Market Coverage
Negative scenario 15% 1 950 000 $17 148 382,10
Professional sellers 15% 292 500 $16 570 125,00
Monthly for the placement of goods $15 502 500,00
micro seller (more than 10 products, but less than 50 products) 20% 58 500 20 $1 170 000,00
small seller (more than 50 products, but less than 100 products) 40% 117 000 40 $4 680 000,00
average seller (more than 100, but less than 500) 30% 87 750 70 $6 142 500,00
large seller (more than 500 products) 10% 29 250 120 $3 510 000,00
Promoting the store in the product category 5% 14 625 $775 125,00
Placement of the 1 category of goods in the top list for 1 week 55% 8 044 20 $160 875,00
Placement of 2 product categories in the top list for 1 week 35% 5 119 30 $153 562,50
Placement of 3 or more product categories in the top list for 1 week 10% 1 463 50 $73 125,00
Service utilization rate per month 2 387 562,5 $775 125,00
Special placements of store in the category of TOP stores 1% 2 925 $292 500,00
Store location in TOP for 1 week 100% 2 925 100 $292 500,00
Private sellers 35% 682 500 $539 175,00
Advertisements for 1 month 100% $34 125,00
Number of users who place ads for free (up to 5 ads) 90% 614 250 0,00 $0,00
Number of users who post (from 5 to 10 ads) 7% 47 775 0,5 $23 887,50
Number of users who post (more than 10 ads) 3% 20 475 0,5 $10 237,50
Promotion of ads in search and on-site categories 20% 136 500 $505 050,00
Raising ads in TOP for 2 times (today and tomorrow) in the list 35% 47 775 1,5 $71 662,50
Highlighting in the search for 7 days + 1 free raising for 1 time 25% 34 125 1,5 $51 187,50
VIP in a special block for 7 days + 1 free raising 10% 13 650 2 $27 300,00
Premium accommodation in the most visible place 5% 6 825 5 $34 125,00
Combo highlighting + raising ads in TOP 10% 13 650 2 $27 300,00
Turbo-combo. All types of services at once (premium + highlighting in the search + raising in the top for 2 times) 5% 6 825 6 $40 950,00
Service utilization rate per month 2 $505 050,00
Customers on the site 50% 975 000 $39 082,10
Commission for the "Safe Transaction" service 2% $39 082,10
Total number of purchases on the site for 1 month 17% 167 018
Operations using a safe transaction of the total amount 30% 50 105
Average purchase amount for each operation $39
Total sales turnover for 1 month using a safe transaction $1 954 104,75

THE RESULT OF POSITIVE SCENARIO:

Based on the calculations, with a positive scenario, FLOGmall revenue will be $ 17 148 382.10 monthly. The annual revenue will be $ 205 780 585.14.

Taking into account the correction factor of 0.75 (deduced from the calculation of the gradual increase in users on the site for 6 months), the total annual revenue will be $154 335 438.86.

In this case, the reverse realization of all Mallcoin tokens by FLOGmall holders, of exchanging for another cryptocurrency equal to x2, will not be more than 5 months, provided that the total sale of tokens to users at the ICO stages amounts to $ 30 000 000. This period is calculated for the exchange of the most recent holder at the maximum rate.

grand total

Let's summarize the negative and positive scenarios for the development of the site. Figures convincingly testify that this project is economically justified and profitable.

The difference in scenario outcomes is just how much time FLOGmall will take its niche in the market and gain a certain number of users. This number, in turn, will directly affect the amount of revenue received for a certain period.

Report on the economic and financial evaluation, and the prospects of FLOGmall

This project is dedicated to the creation of a new unique offering on the e-commerce market. After having it learnt and having all calculations made, it was found out that the project itself is considered as a promising one. The beneficial feature of it is its break-even. A new high developing market and an availability of a new paradigm with the innovational service, namely:

Some comments on the project are as follows:

However, the comments mentioned above don’t reduce the investment attractiveness and the perspective of this project. For that reason, we consider that this project deserves the high economic and financial evaluation

Financial and economic assessment:
High
A.V. Kovalenko

Ph.D. in Economics and Associate Professor of the Department of Applied Mathematics of Kuban State University

She has got more than 200 publications, including 5 training aids and 5 monographs, 80 articles in magazines from the list of academic journals, recommended by Higher Attestation Commission of Russia for publication of results of dissertations for the degree of Doctor and Candidate of Sciences, 12 articles are included in the Scopus and Web of Science databases, 4 certificates of state registration of computer programs.

economy of the token

BUILT-IN AUTOMATIC TOKEN EXCHANGE SERVICE

FLOGmall provides cryptographic token with an open source that called Mallcoin, which can be exclusively paid in the FLOGmall platform. This token will be used as the payment unit for all transactions in the FLOGmall system and as a basis for interacting with other digital services. Calculation using a token outside the platform is not possible.

Mallcoin is a limited-edition token. He is not exposed to inflation in the long run. Mallcoin tokens are equivalent and translatable.

The main and most attractive innovation of FLOGmall for the participants is the built-in automated token exchange service (ATES) of Mallcoin. You have no right to acquire MLC tokens if you are a US citizen or resident and are not an accredited investor in the United States. Accredited investors have the opportunity to resell MLC tokens in a year from the date of purchase.

This is a simple and transparent system with an internal token rate, as well as a clear algorithm for selling tokens between sellers and customers of the site.

We offer a completely new way of contribution: the advantages of the project is fully and from the first day of the site functioning will go to Mallcoin holders who purchased tokens at the preSale, pre-ICO and ICO stages.

An additional advantage of ATES is the ability to purchase by users of Mallcoin tokens directly on the site. You have no right to acquire MLC tokens if you are a US citizen or resident and are not an accredited investor in the United States. Accredited investors have the opportunity to resell MLC tokens in a year from the date of purchase.

Since ATES is primarily created for tokens holders who purchase tokens in the preSale, pre-ICO and ICO, stages, let's take a closer look at the algorithm of its operation.

ISSUE OF TOKENS AND THEIR DISTRIBUTION

We plan to issue 250 000 000 tokens Mallcoin (MLC). Let's pay attention to the distribution shares, as well as the stages of sales of the tokens, in order to understand how our economic model develops:

  • Team 10%
  • Bounty and bonus system 7%
  • Reserve fund 9%
  • ICO participants 74%

Terms and conditions of token distribution and token blocking

  • Creation, token issue or token mining after the ending of the ICO period are not envisaged;
  • Tokens are allowed to pass after the ending of the ICO period;
  • If the minimum goal is not accomplished , all funds will be returned back to the participants;
  • ICO will be immediately finished as soon as all tokens are sold that are allocated for the ICO participants at the every stage.

TYPE OF TOKEN

Mallcoin Token (MLC) is a utility token. MLC Token is offered for sales in the USA for accredited investors in compliance with the requirements of regulation D (rule 506). You can read official documents about it here.

US residents can buy MLC token only if they are accredited investors. Accredited investors have the opportunity to resell MLC tokens in a year since the moment of purchasing.

Residents and citizens of other countries can buy MLC tokens according to the usual procedure, taking into account their national jurisdictions.

We are moving to the Mallcoin rate formation at the stages of sale:

FORMATION OF THE RATE:

Stages of sale The amount of mallcoin on sale Selling rate of mallcoin, ETH/MLC ~Equivalent cost of MLC in $ USD for A minimal target at sale stage $ USD ~Equivalent of a minimal target in ETH for Discount
for Mallcoin
tokens depending
on the stage:
PreSale 5% 12 500 000 1=6000 0,05 500 000 2000 600%
PRE-ICO 14% 35 000 000 1=3000 0,1 2 500 000 15 000 300%
ICO 55% 137 000 000 1=2000 0,15 5 200 000 84 000 200%
The MLC rate after
the start of the project
(from the first day)		 frozen 1=1000 0,3

From this table it follows that with each subsequent stage of sale (in other words, we give a discount for the purchase of our tokens, which decreases with each stage).

The maximum possible discount for the purchase of Mallcoin (MLC) tokens is granted to the user at the very first stage of preSale and it is 600% according to the official ATES rate that is 1/1000 ETH.

The discount for the purchase of Mallcoin tokens (MLC) is given to the user at the pre-ICO stage and is 300% according to the official ATES rate that is 1/1000 ETH.

The discount for the purchase of Mallcoin tokens (MLC) is granted to the user on the ICO stage and it is 200% according to the official ATES rate t hat is 1/1000 ETH.

It is important to note that the Mallcoin tokens will not have additional issues afterwards. And all unsold tokens will be destroyed.

crowdSALE REVIEW

The preSale stage will take place on our platform
Period: from December 14 to January 14.
Soft cap: 500 000$. The selling rate of Mallcoin 1 ETH = 6000 MLC.
Hard cap: 1 000 000$

Pre-ICO will take place on our platform and on the crowdfunding platform.
Period: from 22 February to 22 March, 2018.
Soft cap: 2 500 000$ (or 3000 ETH)**. The selling rate of Mallcoin 1 ETH = 3000 MLC.
Hard cap: 5 000 000$ (or 6000 ETH)**

ICO will take place on our platform.
Period: from 26 April to 20 july, 2018. *
Soft cap: 5 000 000$. The selling rate of Mallcoin 1 ETH = 2000 MLC
Hard cap: 18 000 000$
In the ICO, you can participate with Ethereum, Bitcoin, KickCoin.

* The time and date of ICO could be rescheduled/prolonged.
All information about changes is available on our official communication channels and on our official website.

** Soft and hard cap calculations are carried out to the equivalent of the average ETH rate. This rate is equal to 833$ at the pre-ICO start.

The funds collected during the ICO, pre-ICO and preSale will be distributed as follows:

PR and marketing to support FLOGmall and support projects up to 79% (FLEX)

Infrastructure and development of communities 5% (Fix) MIN 1 000 000$

Payment for PR and marketing services for ICO up to 5% (Fix) MIN 500 000

Operating expenses, employees, office, etc. up to 7% (Fix) MIN 2 000 000$

Investments return to early investor 2% MAX 500 000$

Legal compliance, execution of documents 1% (FIX) MIN 150 000$

Repayment of loans received during the development of the platform 1% MAX 500 000$

Bonuses of owners and developers MAX 3% (FLEX)

bonus system of the ICO

BONUS pre-ICO

pre-ICO: DAYS 1-9

February 22, 2018, 11:00 AM (GMT) -
March 02, 2018, 11:00 AM (GMT)

СКОРО НАЧАЛО
20 - 25% BoNUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 25% 3750 MLC
10 - 100 ETH 22.5% 3675 MLC
5-10 ETH 20% 3600 MLC

pre-ICO: DAYS 10-23

March 02, 2018, 11:00 AM (GMT) -
March 16, 2018, 11:00 AM (GMT)

ЕЩЕ НЕ НАСТУПИЛО
15 - 20% BoNUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 20% 3600 MLC
10 - 100 ETH 17.5% 3525 MLC
5-10 ETH 15% 3450 MLC

pre-ICO: DAYS 24-27

March 16, 2018, 11:00 AM (GMT) -
March 20, 2018, 11:00 AM (GMT)

ЕЩЕ НЕ НАСТУПИЛО
10 - 15% BoNUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 15% 3450 MLC
10 - 100 ETH 12.5% 3375 MLC
5-10 ETH 10% 3300 MLC

pre-ICO: DAYS 28-29

March 20, 2018, 11:00 AM (GMT) -
March 22, 2018, 11:00 PM (GMT)

ЕЩЕ НЕ НАСТУПИЛО
5 - 10% BoNUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 10% 3300 MLC
10 - 100 ETH 7.5% 3225 MLC
5-10 ETH 5% 3150 MLC

BONUS ICO

ICO: DAYS 1-9

April 26, 2018, 11:00 AM (GMT) -
May 5, 2018, 11:00 AM (GMT)

СКОРО НАЧАЛО
20 - 25% BONUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 25% 2500 MLC
10 - 100 ETH 22.5% 2450 MLC
5-10 ETH 20% 2400 MLC

ICO: DAYS 10-25

May 5, 2018, 11:00 AM (GMT) -
May 21, 2018, 11:00 AM (GMT)

ЕЩЕ НЕ НАСТУПИЛО
15 - 20% BoNUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 20% 2400 MLC
10 - 100 ETH 17.5% 2350 MLC
5-10 ETH 15% 2300 MLC

ICO: DAYS 26-56

May 21, 2018, 11:00 AM (GMT) -
June 21, 2018, 11:00 AM (GMT)

ЕЩЕ НЕ НАСТУПИЛО
5 - 10% BoNUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 10% 2200 MLC
10 - 100 ETH 7.5% 2150 MLC
5-10 ETH 5% 2100 MLC

ICO: DAYS 57-86

June 21, 2018, 11:00 AM (GMT) -
July 20, 2018, 11:00 PM (GMT)

ЕЩЕ НЕ НАСТУПИЛО
20 - 25% BONUS Bonus depends on the
contribution amount:
Contribution Bonus Rate (per 1 ETH)
100 ETH and more 25% 2500 MLC
10 - 100 ETH 22.5% 2450 MLC
5-10 ETH 20% 2400 MLC

RULES FOR THE BONUS PROGRAM AT EVERY STAGE

The Flogmall bonus program is valid for the pre-ICO and ICO stages, and it has got its own encouragements, that you can learn in more detailed way above, for participants. In every stage a bonus program is divided into four parts. The amount of bonuses depends on the amount of the contribution and on the consecutive day of the token purchase.

As you can understand, from the things already mentioned, the maximum bonuses are granted for purchasing MLC tokens to the equivalent of 100 ETH and it happens on the first days of pre-ICO and ICO. Not to lose an opportunity of receiving some additional bonuses, we recommend you to register on our web site in advance and follow the sales start.

LOTTERY №1. Among the participants with the contribution amount from 20 ETH to 100 ETH

If the amount of your contribution is from 20 ETH to 100 ETH, then you automatically become a participant in the lottery. Under the terms of the lottery, 5 random participants will receive additional bonuses in the form of Mallcoin tokens from the system.

RULES FOR THE BONUS PROGRAM AT THIS STAGE.

If, as a result of buying Mallcoin tokens in the pre-ICO and ICO stages, you, as a participant, participate both bonus programs - "time of purchase" and "for the amount of purchase" with the contribution amount from 20 ETH to 100 ETH, both programs. In other words, bonuses are summed up, and you can both get them in the program "Bonuses for the purchase time", and become one of the 5 lucky winners of "Lottery No. 1".

LOTTERY №2. Among the participants with the contribution amount from 0,1 ETH to 20 ETH

We want to thank each participant, regardless of the amount of the contribution. That is why we
decided to hold Lottery No. 2.

To participate in this lottery, you should publish a post in social networking sites and
write in it why you decided to participate in our project, why it is worthy of attention.
The post must remain on your wall until the totals of the lottery are summed up.

9 lucky people will receive an additional amount of Mallcoin tokens as a result
random selection of winners by a robot. Another user will receive
tokens Mallcoin for the best post about the project FLOGmall
in the opinion of the project team.

RULES FOR THE BONUS PROGRAM AT THIS STAGE.

If, as a result of buying Mallcoin tokens in the pre-ICO and ICO stages, you, as a participant, participate in both bonus programs - "time of purchase" and "for the amount of purchase" with the contribution amount from 0,1 ETH to 20 ETH, both programs. In other words, bonuses are summed up, and you can both get them in the program "Bonuses for the purchase time", and become one of the 10 lucky winners of "Lottery No. 2".

FLOGMALL LAUNCH AND START FOR SALES OF MALLCOIN TOKENS ON THE INNER SERVICE

Immediately after the launch of FLOGmall and the start of sales of goods and services from individuals or online stores, ordinary users need to purchase Mallcoin tokens.

The reason is that despite the absolutely free login for users to the site and the possibility of free ad placements, the number of such ads is limited.

This applies to both online stores (professional sellers) and private sellers when selling certain goods and services.

In the process of work, users will need to purchase services to promote their online store and/or a private ad.

With the popularity of the site, day by day, the number of new users will increase. Demand for tokens will be directly proportional to the demand for site services, which is achieved through international marketing and promotion of the site, as well as its mass popularization.

Thus, immediately after the start of FLOGmall, the market will need to purchase Mallcoin tokens.

Earlier it was mentioned that the main idea of ATES launching is to enable all users to exchange Mallcoin tokens for another cryptocurrency. In fact, after launching the site, we offer users 2 options for purchasing of Mallcoin tokens:

1.From the early holder of our tokens. 2.From the FLOGmall site at the official rate the minimum value of which is 1/1000 ETH.

You have no right to acquire MLC tokens if you are a US citizen or resident and are not an accredited investor in the United States. Accredited investors have the opportunity to resell MLC tokens in a year from the date of purchase.

LET'S GIVE MORE DETAILS FOR EACH OF POINTS.

Point №1

The purchase of Mallcoin tokens on ATES from the previous holders of our tokens:


Operating principle.

With the opening of the FLOGmall site, the official exchange rate for the sale of Mallcoin tokens by our system is set at 0.001 Ethereum or 0.3 $ (if you are still used to making calculations in fiat money).

At the same time, we begin to accept the applications for the exchange of Mallcoin tokens from previous holders. Each early holder has the right to exchange any number of tokens that he has, and also set any exchange rate and set the type of cryptocurrency he wants in exchange for Mallcoin (for example, Bitcoin, Ethereum or any other cryptocurrency of more than 1000 tokens).

Each application that is placed on ATES is assigned a serial number so that each early holder can track his application on the exchange list. Applications are ranked according to:

  • rate of application;
  • application date;
  • application time.

Thus, for the early holder of our tokens, it will be possible to make an application at a lower cost - for a quick profit, and to indicate a higher cost and get even greater benefit over time.

When applying with the same rate, the first in the list of applications for execution will be one that was published earlier. With the same date and time, counting is carried out to milliseconds.

For convenience of displaying and tracking of applications, they will be filtered according to the following parameters:

  • rate of application;
  • application date;
  • application time;
  • the type of the application's cryptocurrency;
  • the number of Mallcoin tokens to be exchanged.

Filtering allows the user to display the Mallcoin exchange rate for the various cryptocurrencies filed in the applications by previous holders, and determine for yourself the most profitable rate.

Formation of the internal rate of the previous holders is according to the laws of the market.

Let's try to understand what are the options for forming the internal rate of the system. Despite the fact that each early holder has the right to establish a rate for the exchange of Mallcoin at will, there are the main factors from which to start:

Due to this, we can preliminary designate the internal rate within the range from 0.0001666666667 to 0.001 Ethereum. In this case, each early holder may by himself independently sets the exchange rate for Mallcoin tokens.

Point №2

The purchase of Mallcoin tokens from the FLOGmall site at the official exchange rate.

Simultaneously with the official opening of the FLOGmall trading platform, the official Mallcoin rate is set at 0.001 Ethereum. At the first stages of launching the site, this measure is necessary in order to set and maintain the upper level of the value of the Mallcoin token on ATES, to create a conditional capitalization of the tokens.

Although the official selling rate of Mallcoin tokens at ATES is 1/1000 ETH and there may be an application for the sale of MLC tokens at a more favorable rate from previous holders, the acquisition of MLC tokens at the official exchange rate is still possible in the following situations:

Tokens purchased in the official website at the official exchange rate can be used only to pay for services on the platform. They can not be kept or redeemed for other operations (trading).

Token turnover and reserve fund

Is there a situation in which a single participant can redeem all FLOGmall tokens?
No.

FLOGmall initially formed a reserve fund. To pay for FLOGmall services, users use Mallcoin tokens. Thus, when paying for FLOGmall services and when purchasing a Mallcoin token from the site itself, the token is returned back to the reserve fund. That is, on FLOGmall it is impossible to create a deficit of tokens, which are necessary for its smooth operation.

It should be noted that the participant, exchanging his/her tokens, passes them to the user, who in turn pays with them the services of the FLOGmall site.

Thus, the system actually "redeems" from the participants their own tokens, which were implemented by him/her at the preSale, pre-ICO and ICO stages through the provision of services to site users.

The ultimate Mallcoin token holder will eventually become the site itself. If we consider only such a model, then after some time all Mallcoin tokens will have to be at the site, and the maximum possible discount on the Mallcoin token for the participant will be 600% (under the condition of purchasing the tokens on the preSale stage), comparkng the official MLC token rate at ATES (0.001 ETH).

HEDGING OF risks

The hedging of risks for FLOGmall participants is that the artificial creation and retention of the minimum level of the official token exchange rate equal to $ 0.3 or more (in terms of fiat value) creates a minimum conditional capitalization of tokens and maintains this rate at a given level. This, even with small volumes of trades for this token (at ATES and cryptocurrency exchanges) gives confidence in the exchange of tokens in the area of the specified value in an indefinite period of time.

DIVING OF THE 2nd LEVEL

The user can get Mallcoin for useful actions for FLOGmall, and then exchange them for real goods or service without leaving the site. Alternatively, it can exchange Mallcoin tokens for another cryptocurrency through ATES.

FLOGmall provides an opportunity for each user to exchange accumulated or previously purchased Mallcoin tokens for goods and services from any category with a profit up to 90% (limited to offers of sellers). The Mallcoin rate is equal to the current official exchange rate. Thus, the user can significantly save on the purchase of goods and services due to the fact that he/she initially purchased tokens, for example, for $ 0.05, and exchanged at a rate of $ 0.3 (paid part of the goods with tokens of the site). The example of the rate is given in terms of the sum of money at the current rate of Ethereum.

Since the number of tokens is limited to emissions and sales at the ICO stages, and the main purchaser is the platform, the most of the tokens are consolidated on the platform over time. In order for the token turnover to continue, the platform has the right to implement a new issue of tokens.

It will ebable you:

  1. The output of additional tokens into the market;
  2. Getting the site of financing in advance;
  3. Possibility for holders to obtan tokens at a discounted favorable rate;
  4. Possibility for sellers and other users to purchase future platform services at a discount;
  5. The ability as MLC token holders to get tokens from a new issue by exchanging tokens at a discount;

REVIEW OF THE EXISTING MARKET WITH DESCRIPTION OF OPPORTUNITIES.

Based on all the above stated points, we can confidently talk about the uniqueness of our project for the holders of tokens. In order to confirm our words, we prepared a cut of existing projects and indicated the advantages that the FLOGmall project gives to users.

OPPORTUNITIES OF THE SITE Ebay Aliexpress Storiqa Soma Openbazaar FLOGmall
Sale of new goods
Sale of second-hand goods
Sale of services
The possibility of free ads
Paid promotion of stores
Video review of goods
Live store
Professional blogger review
Customers's responses
Transparent responses system
Rating of trust to the seller
Popularity Rating
Smart filtering system for search
Safe purchase
Arbitration in disputed situations
Creating a professional store
Payment with various cryptocurrencies
Sale of system TOKENS to other users
Cash Back for domestic currency
Savings on commissions of payment systems
The possibility of earning for active behaviour on the site
Participation in the development of the site
The ability to purchase goods/services with internal tokens with the benefit of up to 80%
The platform shares revenue with the holders of its tokens

Thus, FLOGmall is a unique offer for each group of users and for the entire cryptocommunity, which has no current competitors among third-party projects.

Roadmap

2010

  • Add information

2011

  • Opening of the first local brand name retail store

2012

  • Opening of the brand name retail chain

2013
  • November

    Russia-Ukraine Crisis. Closing of the brand name retail store and starting online-retail.

  • December

    A global analysis of the world e-commerce markets.

2014
  • February

    Launch of the mono-product online-stores around Russia

  • July

    Official launch of the Topzakazz brand.

  • October

    Contract manufacturing of the local products for the mono-stores in Chine.

2015
  • February

    Project connection to CPA. Mass traffic attraction.

  • April

    Market expansion to CIS countries (Ukraine, Kazakhstan).

  • November

    Opening of the wholesale trade. The first goods delivery to online retail stores.

2016
  • MARCH

    Start of a full cycle of services for e-commerce (dropshipping, outsourcing, fullfilment).

  • JULY

    Prototyping your own e-commerce CRM system.

2017
  • JANUARY

    Opening of the office in China (Guangzhou).

  • FEBRUARY

    Preparation of infrastructure for launching the Cargo.

  • AUGUST

    The launch of Cargo 677 in China

    Entering the world market. Wholesale deliveries of goods all over the world.

  • SEPTEMBER

    Development of FLOGmall lay-out and wireframing of the website.

  • OCTOBER

    Integration of the platform and the Blockchain.

  • NOVEMBER

    1). Development of ATES architecture.
    2) Team building
    3) Writing a White Paper

  • DECEMBER

    Publication of the White Paper.

    Starting a smart contract.

    Audit of a smart contract.

    Development of the basic functionality of FLOGmall.

    Successful completion of the pre Sale.

2018
  • JANUARY

    Completion of the preSale stage.

    Development of the basic functionality of FLOGmall.

  • FEBRUARY

    Launch of Alpha version of FLOGmall.

    Open registration for all users.

    Active involvement of the first online stores on the platform

    Creation of informational media in the media.

    Starting a smart contract.

    Audit of a smart contract.

    Conducting pre-ICO on the crowning platform.

  • MARCH

    Conducting pre-ICO on the crowning platform.

    Creation of informational media in the media.

  • APRIL

    Conducting the ICO.

    Launch of the Beta version of FLOGmall.

    Creation of informational media in the media.

  • MAY

    Conducting the ICO.

  • JUNE

    The official launch of FLOGmall.

    Conducting the ICO.

    Launch of ATES with the installation of an official rate.

    Attraction of sellers and customers on the site.

    Initiation of the exchange of the first Mallcoin tokens at ATES.

    The first official sales on the FLOGmall site.

    The first personal ads on the exchange of goods for cryptocurrency.

    Creation of massive newsbreaks for publication in international media.

    Opening of official stores selling goods for Mallcoin at a discount.

    Infrastructure development.

    Launch of the user support program.

    Drawing of lotteries and bonuses for our holders

  • JULY

    Launch of requests exchange using the resources of API partners for our sellers in order to realize their inactive altcoins obtained in the course of transactions.

    Development of a mobile application infrastructure.

  • AUGUST

    Extension of the geography of the project. (Accentuated marketing for the characteristics of each individual country - Europe, Russia, Israel)

    Release of the mobile application for users and sellers.

  • SEPTEMBER

    Extension of the geography of the project. (Accentuated marketing for the characteristics of each individual country - the United States, Canada)

    Launch of the reward system.

    Development of platform tools: consulting, marketing, legal support.

  • OCTOBER

    Extension of the geography of the project. (Accentuated marketing for the characteristics of each individual country - South and Latin America)

  • NOVEMBER

    Extension of the geography of the project. (Accentuated marketing for the characteristics of each individual country - Africa, Australia and the ocean)

  • DECEMBER

    Extension of the geography of the project. (Accentuated marketing for the characteristics of each individual country - the Middle East and other Asian countries)

2019
2020

PROJECT TEAM

My name is Aleksey Khayrutdinov, I am the founder and inspirer of the FLOGmall project. Also I am the founder of Topzakazz online store and fulfillment-service Topzakazz.biz. I specialize in the successful implementation of e-commerce projects for more than 3 years, and my experience in retail is 6 years. I went through all the standard steps to launch my own online stores and enter international markets in practice.

As the owner of my own fulfillment-service and as an entrepreneur with practical experience in e-commerce, I understand how customers who make purchases through the Internet and entrepreneurs starting their own business in the e-commerce segment think. Contemporary e-commerce is in a pickle. On the one hand, there are customers whose interests are protected selectively, due to the human factor and the diversity of jurisdictions in different countries. On the other hand, there are sellers who are not able to compete with global corporations. Therefore, with the advent of Blocchain technology, I decided to change the situation.

I gathered a strong team of like-minded people who want to make the world e-commerce better, more convenient, more technological and safer. Together we want to create the first e-commerce community and offer sellers and customers a solution that will be beneficial and convenient for everyone. Such a project cannot be implemented without innovative technologies, so we need funding for project development, internal safety module audit and much more.

The backbone of the FLOGmall team consists of entrepreneurs who successfully work in the e-commerce market for 5 years. The subsidiary company of FLOGmall is the company Topzakazz. Topzakazz is a wholesale/retail company with offices in Russia (Krasnodar) and China (Guangzhou).

  • Aleksey Khayrutdinov Founder and CEO

    The entrepreneur, the founder of the FLOGmall project, the Topzakazz online store and the fulfillment-service Topzakazz.biz. Co-owner of Cargo in China with delivery to the CIS. Speaker of conferences on commodity business in Russia.

  • Alexey Belov Co-Founder and CFO

    Entrepreneur, crypto-enthusiast, investor, business angel, co-owner of construction and manufacturing companies.

  • Maksim Teleshev Co-Founder and PR

    Entrepreneur, crypto-enthusiast, co-founder of the project. Co-owner of insurance agencies and companies for the wholesale supply of accessories for clothing and footwear from the largest Asian associations.

  • Alexander Zalogin Co-Founder and CMO

    Entrepreneur, producer of online projects, eLearning entrepreneur, author of 7 books on Internet sales, Internet marketer, co-founder of the Topzakazz online store and the fulfillment-service Topzakazz.biz.

  • Simpat Vatyan Co-Founder and PR

    Entrepreneur, business analyst, investor. The founder of LLC "AS-Stroy" and LLC "Energia-Yug" since 2004, developing in the traditional and alternative energy sectors. Education: Small Business Management Phoenix College, Phoenix Arizona Small Business Management Jonson County Community College Lenexa Kansas.

  • Aleksandr Chagai Co-founder and PR

    Entrepreneur, investor, Co-owner of the group of companies “ YugEnergo “. Member of the working group on the concept of the energy supply development of the largest property developers and consumers of the Southern Federal District. Education: Kuban State Technological University.

    • Vladimir Popov STO and it-lawyer

    It-lawyer, author of books on ICO and cryptocurrencies, adviser of several dozen of ICO projects, a participant of the expert council under the State Duma of the Russian Federation and a number of Blockchain associations.

  • Arthur Lipatov Community director

    Leader of the company “laboratory of blockchain-technology” ", www.x-ico.com, more than 20 ICO projects all over the world with a pool of more than 100.000.000$. Co-founder of projects www.криптовалюта.рф. Founder of the channel t.me/btcpointt. СEО founder: carvista.ru. Organizer of one the biggest conference in Europe www.cryptospace.moscow. Adviser- top 100 of the best in the world. Community director of one of the fastest blockchain www.universa.io, Partner of the киберроссия.рф project.

  • Germogen Korolev Chief business development officer

    Financial analyst, specialist in corporate finance, M&A.; He worked in the crude oil and gas fields within the designing sphere and construction of large industrial structures (oil refinery plant and associated manufacturing). He was engaged in the development of special economic zones in Southeast Asia, the design of cluster real estate objects (a town with population of 30-40 thousand people)

  • Sergey Zubov Front-end developer

    Front-end developer, PHP programmer. More than 300 projects have been launched for 7 years. Teacher on web-development courses. Trained more than 100 persons.

  • Igor Berlenko Blockchain engineer

    Developer with passion about building the economy for people upon Ethereum blockchain. He has over two years experience working with cryptography and distributed systems.

  • Mihail Ryaboshtan Marketer

    He got two higher education degrees in the field of management and business management, graduating from ASTU and DSTU. He worked as marketer, internet marketing specialist and as SMM-specialist for more than two years. He knows about advertising and promotion everything.

  • Alexander Timoshchuk Project team project manager

    Guru of systemization, crypto-enthusiast. More than 6 years of experience in the field of IT.

  • Stolbov Ilya PR-consultant and flogmall.io Investor

    Founder, manager of the social and commercial system,"1.10.100" , which is an agency network with an advertising coverage of the audience of more than 100 million accounts in Instagram.

    Public figure (ex-leader in Krasnodar Krai of «Rossiyskiy Soyuz Molodezhi» and «Molodaya Gvardiya Yedinoy Rossii» public organizations ).

    He is a recorder of "WebMoney" for 13 years. He is a 3rd check of VILAVI (Tayaga8) MLM-company.

  • Daria Kozelskaya SMM-manager

    Graduated from Kuban State University, has journalistic sciences master's degree, has been working in regional news agencies for more than 4 years and is able to turn texts into magical spells.

  • Naomi Dai Harris ICO Advisor

    Consultant and crypto trader with an academic background in finance, design, and merchandise management. Currently embarking into the entrepreneurship realm, founding a crypto based consultancy firm in Los Angeles, Ca.

  • Maryna Chobotova SMM-manager

    Marketing manager, SMM-manager with more than 3 years of experience in the sphere of internet marketing.

  • Anastasia Zvereva PR-manager

    Higher education: Kuban State University, journalist. She got her PhD on law journalism. More than 10 years of experience in the media. Organization and conduction of interviews and press-conferences with department heads (ministries) of information technology, youth policy (federal agency “Rosmolodezhsh”), transport of Russian Federation. Accredited journalist of WFYS (World Festival of Youth and Students) in Sochi 2017.

  • Anastasia Markova Interpreter-translator

    Interpreter. She graduated from the Kuban State University, Faculty of Romance-Germanic Philology, Department of Theoretical and Practical Translation. She speaks fluently English and German. She has experience of work in foreign companies: "Oral English Study Center" in China and "Kindervereinigung Seelow" in Germany. She worked as an interpreter in the retail network "Magnet" of JSC "Tander".

  • Irakly Gagnidze Photographer

    Crypto-enthusiast. Photographer with more than 8 years of experience. Prize laureate of the international and Russian competitions in the sphere of photography. Worked as a videographer on TNT and MTV (Russian TV channels). Expert at EVENT sphere.

  • Valery Kabanov Community in China

    Entrepreneur, founder of the international shipping company “Cargo 677” in China. Co-owner of the online store Topzakazz. He’s got a vast experience in retailer more than 10 years. Sphere: manufacturing and distribution of the designer clothes. Support of Russian companies in cooperation with Chinese manufacturers.

  • Aleksey Serbul Head of Marketing Department

    Business consultant with 23 years of experience in marketing and sales, author of SMART technology - expert sales without objections, training "Marketing Motivators", founder and the CEO of "Internet Kommersant LLC".

  • Julia Arkhipenko Leading Designer

    Head of Design&Usability; Department, interface designer. Higher artistic education, implemented more than 200 projects for 5 years of work.

  • Do you want to join the team? Leave the application and we will consider your candidacy. Leave the application

ADVISORY BOARD

  • A. Pierre Yurow Strategic сonsultant

    A. Pierre Yurow is a mobile industry and Silicon Valley veteran with an extensive track record and author of four patents pending. Mr. Yurow is an active Angel Investor in Mobile focused startups across the Emerging Markets. He was the Chief Executive Officer, Head of Innovation and Co-Founder of Spectrum Mobile Ltd. He was responsible for the daily operations, new business development and the corporate strategy, product development, design and management of the global technical infrastructure. He has worked with such venture backed companies as Gamewheel, Avazu, Mobile Posse, Cellfire, Bling Software, uVuMobile, SmartVideo, 2ergo, Proteus, Virgin Mobile, Seven Networks and Wcities.

    Mr. Yurow's previous roles include the VP of Mobile at Omnicom, Tanla's VP of Business Development-Americas and managed Product Development at the Associated Press AP Mobile team. He was a classmate, neighbor and advisor to Jack Dorsey, a co-founder at Twitter. He began his career at Cellular One (now AT&T;). Mr. Yurow frequently speaks at mobile and digital media conferences and has successfully raised capital for numerous private and public companies.

  • Gunaseelan Mani E-commerce Advisor

    Product guy. E-commerce and marketplace enthusiast. Product Management with Dell. Previously with eBay & BNYMellon. Entrepreneur. Started 3 businesses in Tech, Food Retail & Minerals. One successful exit.

    Vast experience in the e-commerce industry. Worked as an Advisor in Dell Company. Worked for Lead-Market Place Operations in eBay Company. Held a position an Application Developer in BNY Mellon Company.

  • Kovalenko Anna Vladimirovna Academic Advisor

    Associate Professor of the Department of Applied Mathematics and of the Department of Computer Technologies Applied mathematics of Kuban State University.

    Has got more than 200 publications, 5 of them are training manuals and 5 monogynies, 80 articles in the academic periodicals, 12 articles are enlisted in Scopus and Web of Science bases. 4 certificates of program for the electronic computing machine.

  • Alex Kurashenko IR Consultant

    North America Business Development. Assisted to companies in fundraising at the pre-ICO stage. Commitments just for first project Bank 4 you was over $67.000.000. 4 years of trade experience with Chinese suppliers, over $4.000.000 in sales for Privision brand.

  • Dr. Stylianos (Stelios) Kampakis Blockchain Advisor

    Academic expert on processing and analysing data, Royal Statistical Society member, statistician

    A scientist-encyclopedist, specializes on natural sciences with degrees in psychology, artificial intelligence, statistics, economics, higher doctorate in the field of informatics. Honorary research fellow of the UCL Center on Blockchain technologies and Startup-consultant.

  • Douglas Lyons ICO Advisor

    A highly skilled advisor on ICO with 27 years of experience in investment and risk management

    Recently Douglas has devoted himself to the study and work on distributed ledger technology, Blockchain-startups consultancy, rendering the assistance to them in the ICO launching.

  • Ashutosh Prakash Mhalsekar Project Advisor

    Currently working for Ergode Inc / Amiventures / Virventures as IT Project Manager (Technical & Functional)

    Handling Media/NonMedia/Virventures verticals consisting of 14 Programmers, 6 Test executives and 12 Operation Members.

    Working with Virtual Servers & Amazon Cloud Services.

    Managing Retailers/ Distributors& Marketplace Seller Accounts like Amazon.com/jp/ca/it, Walmart, Sears, Newegg, Biblio, AbeBooks, Jet.com

    Working with marketing team with respect to spending on google adwords, facebook ads, PPC etc.

  • Jason Hung PR Advisor

    Serial entrepreneur and inventor in mobile business, blockchain ecosystem, digital marketing, AI and ERP related business.

    He is the co-founder of Treascovery, Chidopi and TimeBox, and the advisory board of Giza, BitRewards, BlockLancer, ICONIC, AIDA, EZPOS and Suchapp. He has more than 20 years proven track record on managing RD, IT, sales, consulting service with 9 technology related patents which using at more than 200 Apps. He was also formal PeopleSoft and JDE solution head in Greater China. He is also a blockchain expert of ICOBench and International Blockchain Consulting Announcement Group

  • Andrey Perepelitsa Technical Advisor

    Co-founder of KickICO, technical director and Solidity-developer

    12-year experience in the field of IT-technologies. He start to develop his knowledge and skills from the field of technical services (support, development). Then engaged in systems of information analysis of industrial level, design, as well as their development and implementation. His specialization is the development of internal and external networks, the introduction of applications in the industry and automation of business processes.

  • Vasily Kozlov ICO Advisor

    Entrepreneur, an investor in the stock market, a blockchain-enthusiast. He founded and managed several companies. One of the founders and co-owners of major mining farms network with competencies in investment attraction in the US and EU. Two months later after the launch, the network power was 0.2% of the Ethereum network power. He was engaged in research and supervised projects in the field of energy saving in Moscow. The past year and a half he founded with his partners and managed the Connectius project. The Connectius project had successfully completed its fundraising through the ICO and issued Connectius (CNTT) token.

  • Do you want to join the team? Leave the application and we will consider your candidacy. Leave the application

LEGAL ASPECTS

The main task is the implementation of stable, uninterrupted operation of all components of the platform. One of the most important tasks of FLOGmall is the creation of a decentralized economic infrastructure, in which the dependence of the system's operation on FLOGmall is reduced to zero.

Token Mallcoin (MLC) is created on the basis of ETH ERC-20.

SAFETY OF FUNDS

Platform employees do not have access to user wallets, including Mallcoin (MLC) wallets. Funds received at ATES are automatically controlled by the platform. After making an exchange for another cryptocurrency, the funds will be automatically sent to the account of the holder without the participation of people. The employees of the platform do not have access to the ATES wallets and cannot transfer from them. To work with the ATES service, you must perform a useful action on the FLOGmall site. Useful actions at the moment are: registration on the site, creation of an advertisement, advertising in the community, use of one of the site services, participation in the development of the project (submission of offers for improving the service, participation in the voting, video review, etc.). A list of useful actions can be added, partially abolished and updated at any time.

USER SAFETY

Access to wallets is only available to their owners. Passwords to accounts are not stored on the site - for fast login, the hashing is used. Users can store passwords for their wallets on a platform or for safety reasons delete them. In this case, with each transfer of funds, the user must enter a password from his/her wallet, which is not stored on the FLOGmall site.

Links to user profiles in social networking services, email and other contact details are shown only to the owners of accounts and are not visible to other users, except when the user himself/herself wants to open this data in full or in part.

Only platform moderators and top developers have access to links to user profiles in social networking services, as well as access to their contact information. Moderators do not have access to user wallets, their identifiers or passwords.

CONFIDENTIALITY

Translations made by users are recorded in the system and encrypted. User wallets are also encrypted on the platform, and any association with user profiles is maximally levelled out. Any connection of wallets with users of the platform (with the exception of authors) is not available to anyone other than developers of the FLOGmall platform. This is necessary to resolve disputes or respond to user questions in case they arise.

All users personal data, including passwords, email and all identifiers of wallets are encrypted. This protects FLOGmall users from hacking or leaking information. Even in the worst case scenario, user data, passwords and wallets will remain safe. Accesses or transfers of funds from them cannot be carried out.

To maintain the functionality and functioning of the FLOGmall site, a reserve fund has been created which function is reduced to protecting against the temporary absence of tokens (for any of the economic, technical or legal reasons) that will be exchanged at a time and only to indicate certain services on the platform. In this case, the number of tokens in the reserve fund will remain constant.

RISK FACTORS

This document is for informational purposes only and is not an offer or call to sell shares or securities on the FLOGmall site or any other related or associated company. Mallcoin tokens (MLC) are not securities.

This document is not an offer of securities or a scheme of collective investment. Participants are advised to read carefully this document and be cautious when investing funds. The White Book has been developed in conjunction with our financial advisors, as well as tested and approved by our lawyers.

With all our aspirations, our strategy may not be fully implemented or realized at all. In this regard, anyone who purchases our tokens, runs the risk of losing their investments.

The purchase of tokens is connected with a high degree of risk, including but not limited to those listed below. Before acquiring tokens, each participant in this offer should carefully weigh all the information and risks outlined in the White Book, especially the following risk factors:

The User acknowledges, understands and agrees that Mallcoin is not a security and is not registered with any government agency as security, and should not be treated as such. The User acknowledges, understands and agrees that the ownership of Mallcoin does not grant the User the right to receive profits, income or other payments or revenues related to the acquisition, storage, management or disposal, exercise, redemption or expiration of any right, interest, property rights or privileges on the FLOGmall site or any other property of the FLOGmall site in full or in part.

NO WARRANTY OF RECEIVING INCOME OR PROFITS

There is no guarantee that the Mallcoin token will grow in price. If this happens, then there is no guarantee that due to some unforeseen circumstances or events that the developers cannot control, or because of force majeure circumstances, the Mallcoin rate will not decrease, including significantly.

RISKS RELATED TO ETHEREUM

Mallcoin tokens are released on the Blockchain of the Ethereum. In this regard, any malfunction or incorrect functioning of the Ethereum protocol may result in the Mallcoin tokens trading network operating in an unforeseen manner.

REGULATIVE UNCERTAINTY

Technologies that are related to Blockchain are subject to supervision and control by various regulatory bodies around the world. Mallcoin tokens may be subject to regulation on their part, including restrictions on the use or possession of digital tokens such as Mallcoin, which may slow or limit functionality, or redemption of Mallcoin tokens in the future.

MALLCOIN TOKENS ARE NOT THE INVESTMENT

Mallcoin tokens are not some kind of formal or legally binding investment. Due to unforeseen circumstances, the goals set forth in this document may be amended. Despite the fact that we intend to implement all the points outlined in this document, all persons and parties involved in the purchase of Mallcoin tokens do so at their own risk

QUANTUM COMPUTERS

Technical innovations, such as quantum computers, can be dangerous for cryptocurrencies, including Mallcoin tokens.

RISKS OF USE OF NEW TECHNOLOGIES

Mallcoin tokens are a new and relatively untested technology. In addition to the risks mentioned in this document, there are additional risks that the FLOGmall platform team cannot foresee. These risks can be materialized in other forms of risk not specified here.

INTEGRATION

This Agreement constitutes the entire agreement between the parties with respect to the subject matter of this Agreement. All previous agreements, discussions, presentations, warranties and conditions are combined in this document. There are no warranties, representations, conditions or agreements, expressed or implied, between the parties, except as expressly provided in this Agreement. This Agreement may be amended only by a written document duly executed by the parties.

Conclusion

The FLOGmall project has ambitious goals – to fully implement the concept of the cryptocurrency closing liquidity thanks to exchange of any token for everyday goods, to increase multiple the engagement of the cryptocurrency audience, to enhance the tremendous cryptomarket growth, to revolutionize the world of e-commerce changing the paradigm of thinking from the fiat to the cryptocurrency one.

The advantages of using the FLOGmall platform for sellers and customers are obvious and significant, therefore we forecast that the project will be successful with a high probability, and its participants will receive a significant benefit thanks to a unique tool that is called ATES. The development of the project will also stimulate the growth of the rate of the majority of altcoins evening out volatility and boosting interest in the crypto industry as a whole.

The world is irreversibly changing. Since the cryptoindustry is dramatically developing, after a while, some e-commerce giants will have to integrate an opportunity of payment with cryptocurrency to their platforms. By that time FLOGmall will occupy its significant part of the promising niche.

You can observe the changes from outside, and you can make them together with us, for the benefit of progress and humanity. Support the FLOGmall project!

Welcome to FOGMALL

Fill in an application form

Thank you!

Your order has been submitted